Posted by Miriam Splett
on April 17, 2025
When you reach for colour to express something - a feeling, a memory, an intention - you’re also choosing where that colour comes from. For us, it begins with the earth. And how we treat that earth shapes the kind of beauty we’re creating.
That’s why organic certification isn’t just a label. It’s a reflection of care. A quiet promise that the plants behind your colours were grown in a way that respects the soil, the water, and the people involved.
In a world of shortcuts, organic still takes the long way. And we think that matters.
What Does "Organic" Really Mean?
Organic certification means a plant has been grown without synthetic pesticides, herbicides or GMOs. But more than that, it means the whole process - from seed to soil to harvest - follows a system that protects ecosystems, promotes biodiversity, and supports ethical farming practices.
At WildHue, all of our botanicals are sourced from organically certified farms. We are proud to hold GOTS (Global Organic Textile Standard) certification, ensuring the highest standard of organic integrity across our entire process. Every colour tells a clean story.
Explore Our Natural Powder Dyes.
Why It Matters for You (and the Planet)
Safer for skin and lungs
Textile dyeing often involves heat, steam, and handling powder directly. Using organically grown extracts reduces the risk of chemical residue and makes your creative space healthier and safer - especially for sensitive skin or slow craft rituals practiced at home.
Kinder to soil and water
Synthetic chemicals used in conventional farming often end up in waterways, damaging local habitats. Organic methods build soil health rather than strip it, and they reduce runoff that pollutes rivers and oceans.
If you care about what’s in your colour, you’ll want to know how it was grown.
Better for future harvests
Our dyes are born from nature and backed by science - crafted through a closed-loop process that recovers 95% of solvents and dramatically reduces environmental impact. They carry a 40% smaller carbon footprint, 80% less strain on water systems, and are 100% safe for both people and the planet.
No toxins. No compromise. Just pure, plant-powered colour - designed to honour the Earth.
Natural Colour with Intention
Choosing plant-based dyes is already a step toward more conscious creation. But when those dyes come from organically grown botanicals, you’re taking it even deeper. You’re making colour part of your values.
You’re also choosing something that pairs beautifully with natural fabrics like Ethical Bedding’s eucalyptus sheets – breathable, biodegradable, and sustainable.
Together, it creates a loop of care. From field to fibre, from colour to comfort.
